Considering monetizing a website through programs such as Google AdSense or affiliate marketing opportunities? An understanding of the basic terms and terminology associated with online advertising will help to make a website more profitable and aid further research.

What are Impressions and What Does CTR and CPC Stand For?

Impressions – This is simply the number of times an advert is displayed, if a reader reaches your webpage and it has an advert on it this should result in the recording of an impression.

CTR – This acronym stands for Click Through Rate, the CTR of an advert is the number clicks the advert has received, divided by the number of impressions multiplied by 100 to give a percentage.

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